When you become a PURE member, you join a very select group of responsible, financially successful families who own extraordinary homes and other high-value assets. A more responsible membership means fewer claims, which leads to lower premiums. PURE is a member-owned insurer and a part of the PURE Group of Insurance Companies, a specialist group of companies serving the personal insurance needs of financially successful families across the United States.
Collectively, the companies that make up the PURE Group benefit the PURE membership by creating excellent financial strength and providing a strong sense of alignment. We deliver more than just the status quo; we come to work every day engaged in simplifying and actively making a difference in the lives of our members. You won't find a team of professionals more fiercely dedicated to protecting you, your family and your assets.
We are dedicated to making our members smarter, safer and more resilient so they can pursue their passions with greater confidence.
Collectively, the companies that make up the PURE Group benefit the PURE membership by creating excellent financial strength and providing a strong sense of alignment. We deliver more than just the status quo; we come to work every day engaged in simplifying and actively making a difference in the lives of our members. You won't find a team of professionals more fiercely dedicated to protecting you, your family and your assets.
We are dedicated to making our members smarter, safer and more resilient so they can pursue their passions with greater confidence.
Services
PURE's member-owned model means that the interests of our membership are not at odds with delivering returns to disinterested shareholders.
We focus on doing what's right for our members and are able to deliver excellent service while saving them an average of 20% per year.
We serve smart, sophisticated people who want to know where their money is going, how prices are set, and how PURE is being managed.
So we tell them.
We issue an annual report each year, share Pricing Principles for how rates are set, and provide a detailed look into the governance of PURE.
We focus on doing what's right for our members and are able to deliver excellent service while saving them an average of 20% per year.
We serve smart, sophisticated people who want to know where their money is going, how prices are set, and how PURE is being managed.
So we tell them.
We issue an annual report each year, share Pricing Principles for how rates are set, and provide a detailed look into the governance of PURE.
We understand your time is valuable, so our services are designed to minimize the demands of insurance on your time.
Whether you're reducing risk to your home and possessions, navigating the claims process or recovering from a loss, we'll provide assistance every step of the way.
We're committed to doing much more than simply paying claims.
That's why we created the role of the PURE Member Advocate, dedicated professionals who personify PURE's commitment to service.
Member Advocates are your reliable and compassionate partner before, during and after a claim.
Whether you're reducing risk to your home and possessions, navigating the claims process or recovering from a loss, we'll provide assistance every step of the way.
We're committed to doing much more than simply paying claims.
That's why we created the role of the PURE Member Advocate, dedicated professionals who personify PURE's commitment to service.
Member Advocates are your reliable and compassionate partner before, during and after a claim.
Insuring high net worth individuals is all we do, and it's all we've ever done.
This focus has allowed PURE to craft specialized insurance solutions designed specifically for our members.
Our policies are broad and flexible.
Tailor them to your individual needs, and live confidently knowing that your home and other significant assets are properly covered.
This focus has allowed PURE to craft specialized insurance solutions designed specifically for our members.
Our policies are broad and flexible.
Tailor them to your individual needs, and live confidently knowing that your home and other significant assets are properly covered.
Your home is extraordinary, with custom and unique features, so you need a Homeowners policy that is just as specialized.
Our high value home insurance policy offers the flexibility to tailor your coverage to meet your needs, including customized options for contents, other structures and additional living expenses.
If your home is valued at $1 million or more, PURE might be right for you.
If a fire or other event destroys your home, you may wish to rebuild it, or you may not.
With PURE's high value Homeowners insurance, you have the option to either rebuild your home or receive a cash settlement.
Our high value home insurance policy offers the flexibility to tailor your coverage to meet your needs, including customized options for contents, other structures and additional living expenses.
If your home is valued at $1 million or more, PURE might be right for you.
If a fire or other event destroys your home, you may wish to rebuild it, or you may not.
With PURE's high value Homeowners insurance, you have the option to either rebuild your home or receive a cash settlement.
You may own a variety of automobiles, including regularly used vehicles, antique cars, luxury motor homes, motorcycles and golf carts.
With PURE, you can insure all of them on a single Automobile policy designed to reward responsible drivers.
The Dedicated Assistance of a PURE Member Advocate.
Following an accident, we want to help you return to normal as easily as possible.
Your Member Advocate can take care of tasks like finding and booking rental cars, communicating with other drivers' insurers and more.
With PURE, you can insure all of them on a single Automobile policy designed to reward responsible drivers.
The Dedicated Assistance of a PURE Member Advocate.
Following an accident, we want to help you return to normal as easily as possible.
Your Member Advocate can take care of tasks like finding and booking rental cars, communicating with other drivers' insurers and more.
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