Personal Insurance Federation Of California
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Personal Insurance Federation Of California
The Personal Insurance Federation of California is a Sacramento-based association of the leading property and casualty insurance companies on issues of homeowners, automobile, earthquake, and flood insurance in California. Our mission is to keep personal insurance affordable and available for consumers through advocacy and political action. Personal lines are the type of insurance sold to individuals, like auto, home, flood, and earthquake.

Property and casualty insurance receives significant oversight from the California Department of Insurance (CDI), and became subject to state price controls when Proposition 103 passed in 1988. PIFC lobbies all branches of state government and organizes political and grassroots activities.

Since our founding in 1989, following the passage of Proposition 103, PIFC works diligently to provide leadership in the development and passage of policies to help individuals have access to property and casualty insurance in California.Join the 1,500 agents and employees who make up PIFPAC and help elect legislators who understand the needs of the insurance industry.
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Personal auto, home, flood, and earthquake insurance is regulated in California with significant state oversight.
Through Proposition 103, these lines of insurance are subject to price controls.
PIFC lobbies all branches of California state government.
Our specific activities include legislative, regulatory, and legal advocacy, as well as political and grassroots activities.
Honesty, trustworthiness, and understanding the issues are the cornerstone of good legislative advocacy.
PIFC staff pride themselves on being informed and knowledgeable about the legislative and legal complexities of property and casualty insurance.
PIFC was founded in 1989 after Proposition 103 was narrowly approved by voters, introducing sweeping regulatory changes on the insurance industry.
Since our founding, PIFC serves as the principal advocate for property and casualty insurance in California.
California has long been a bellwether state for trends that sweep across the nation.
California became a major insurance battleground in 1988, when five competing initiatives dealing with regulation of insurers were placed on the general election ballot.
Since our founding in 1989, following the passage of Proposition 103, PIFC works diligently to provide leadership in the development and passage of policies to help individuals have access to property and casualty insurance in California.
PIFC supported AB 2293 in 2014 to establish the necessary insurance rules that will help protect drivers, passengers, and the public whenever a transportation network company like Uber or Lyft operates in California.
While insurers generally support innovation, PIFC makes sure consumers understand and proactively accept the risk new technologies may bring.
PIFC maintains a full-time professional staff in Sacramento to conduct legislative, regulatory and political advocacy.
As an advocate for the major personal lines property and casualty companies in California, PIFC works hard to explore and innovate new ideas, and expand the ability of its member companies and the industry.
Rex Frazier serves as President of the Personal Insurance Federation of California.
He represents PIFC's member companies before the California State government and provides advice on legislative, regulatory, litigation and political matters.
PIFC is proud of the contributions our member companies make in communities throughout California, and the United States.
Each member companies has strong corporate culture supporting giving back to local communities through volunteering and through direct giving to various charitable causes.
Each company carries a strong commitment to being a good corporate citizen by donating time and resources to community service projects throughout California.
PIFC member companies are regularly recognized by a variety of respected institutions as good places to work.
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