Atlanta Life Financial Group
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Atlanta Life Financial Group
Atlanta Life is more than 100 years old yet remains committed to our founding principles of serving customers on a personal level with each interaction. Whether you're looking for personal insurance, business insurance, or group reinsurance. We've been part of the community for more than a century, and we'll be here for the next one too. Atlanta Life Insurance Company is proud to have given over 100 years of service to our valued customers.

Our history began with the bright dream of a young man, Alonzo F. Herndon, who was born a slave. Through ingenuity and perseverance, he became a successful businessman - and Georgia's first black millionaire. Atlanta Life is proud to offer a wide range of insurance options that protect our customers' futures, but we're equally proud of our rich heritage.

Founded by one of the original members of the NAACP, Atlanta Life has had an active part in supporting the civil rights movement. We are honored to hold the life insurance policy of Dr. Martin Luther King, Jr., and proud to support the Alonzo F. Herndon Game Changer Entrepreneurship Program.
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More than 100 years ago, Alonzo Franklin Herndon, a former slave, founded what would become the Atlanta Life Insurance Company.
A sharecropper from Social Circle, Georgia, Herndon parlayed his haircutting skills into the finest men's barbershop in Atlanta, catering to the white businessmen who populated Peachtree Street until his shop was damaged during the 1905 Atlanta race riots.
An indomitable entrepreneur, Herndon was a real estate investor, a world traveler, an amateur architect, and a pillar of black Atlanta - becoming its wealthiest black man.
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